For this brief i was asked to design and produce a poster to advertise this years ‘music and words’ event for Horsecross Arts, and had just a week to do this. This was by far the tightest deadline i’ve had to date and probably the most enjoyable, i was quite surprised at the quality of work that i managed to produce in such a short time. I was able to cut out a bad idea and focus on the better ones a lot quicker mainly because I didn’t have the time to develop them further, this is the reason i managed to produce such a strong final solution. I learned that if I realise an idea isn’t going to work to give up and focus on a better idea instead of trying to make a bad idea work and this is something i will most definitely take from this experience and continue to use in my future work
Derek Martin 