Design Brief
Client – Lisa Lewis
Designer – Derek Martin
Date Briefed – 11/9/14
Project Name – Winter Festival
Deadline – 2/10/14
Background Information – Music and Arts festival with live music that is student orientated with all involvement being students but aiming to attract more than just students. location – perth College UHI student union.
Items and Layout – A5 double sided flyer aimed initially at students then friends and family.
Objectives and Desired Response – A showcase with a professional but friendly feel.
Design Requirements – A5 Flyer with 200 copies of final. Full colour spectrum available to use.
Technical Details – UHI logo must be used within the design. Screen based and print friendly.
Copy – Date, around the 1st December 2014 (Not set on date as of yet). Text, to promote the fact that the winter festival is going on and to get students involved.
Target Audience – Students, family and friends, potential employers and other colleges and universities.
Brand Attributes – New brand as this is the first year of being held – create all brand attributes.
Mandatory Inclusions – Perth College Logo (UHI Version).
Additional Considerations – Quick and professional turn around.
Derek Martin 